Set in a tropical birdhouse, the Gucci Pre-Fall 2016 look book created by Glen Luchford sees the models in quirky pieces, from shaggy loafers to floral prints, cat jumpers to embroidered backpacks.
Alessandro Michele has only been at the helm of Gucci for just over a year and it is clear to see the direction that the designer is wanting to take the brand. Reinforced through Gucci’s press release, they describe the campaign as “chaotic and cluttered wonderland, more is definitely more“. The collection will be available in stores this May.
If you want to see Luchford’s work with Gucci, check out the full campaign video below.
#Peace.Love.Gucci
