Every year the Swedish brand announces its collaboration with fashion designers. Well this year’s wait is over, H&M has unveiled the name of its new collaborator: Erdem, a London-based fashion designer celebrated by celebrities and the fashion world.
If this was not enough to let us lose our head this July, the news bomb is that the legendary director Baz Luhrmann is to give life to the collection through a video campaign. Luhrmann is known for his rich visuals, as evidenced in some of his best known work, such as directing The Get Down, Romeo & Juliet, and The Great Gatsby.
Erdem has created a romantic collection for men and women for the Swedish brand, and it is the first time that Erdem has created a men’s collection. Speaking about the collection Erdem said: “I was so excited! It’s such an honour to join the group of designers who have collaborated with H&M”.
The collection will be available from November 2 at selected stores and online.
#Peace.Love.HMErdem
