Instagram has just announced the innovation that we have been waiting years for. Yes, years. After it proved to be a success in the United States, the social network has launched Shopping on Instagram in Europe, which is exactly what you think: you are going to be able to buy from brands all across the app. Or if you have one, you will be able to sell.
As simple as Instagram itself, brands that have their own company profile will be able to tag a product, following the same process as having tagged a person in a post.
The users can buy a product directly – by touching the button ‘Buy’ and then be redirected to the online page of the brand.
You see it in your timeline, want it, tap on the tag and go away to the buying platform. It is the ideal option for small fashion brands. But of course, don’t expect to be able to buy in Zara, Stradivarius or Bershka…We know that it is the first thing that you had thought. But don’t panic, we are sure it’ll come soon.
#Peace.Love.ShoppingOnInstagram
