Nike continues to dominate the sneaker world with its latest release, the Nike Air Max 95 ‘Hyper Crimson,’ now available exclusively at JD Sports. The new design takes inspiration from the anatomy of the human body, a signature look for the Air Max 95 line, and blends it with a sleek Black, Anthracite, and Hyper Crimson colorway.
These updated kicks are designed for both style and comfort, featuring a layered upper of wavy textile and leather panels, along with integrated lace closure and a padded ankle collar for a snug fit. The standout feature remains the visible Max Air units in the heel and forefoot, delivering that iconic cushioning and support the Air Max series is known for.
In a creative twist, JD Sports took over Pop Boutique on Bold Street, Liverpool, for a special event celebrating this new drop. The first 110 pairs of the Hyper Crimson Air Max 95s were available for £110, paying homage to the original price of the classic 95s.
Sneakerheads lined up early, some as early as 7 AM, eager to grab their exclusive pair. The pop-up event, filled with high energy, featured a unique setup with bold graphic designs and window vinyls that immersed attendees in the world of Nike.
JD Sports kept fans engaged with competitions and giveaways, where they could win a variety of prizes, including posters by @swooshdood and 3D prints by @sneakerplanter. For those unable to attend, social media coverage from @FDFROMTHEFUTURE brought the event to life through Instagram and TikTok, ensuring no one missed out on the excitement.
If you missed the chance to snag a pair at the event, the JD-exclusive Hyper Crimson 95s are still available for purchase online and in stores, further cementing JD Sports as the home of the Air Max 95. Go get yours here.
#Peace.Love.HyperCrimson
