JD Sports Unveils Exclusive New Balance 740 Colourways with Ayra Starr, Jaden Smith, and Zom Marie
JD Sports has teamed up with New Balance to launch four exclusive colourways of the New Balance 740, set for release on February 13, 2025. The campaign, featuring global stars Ayra Starr, Jaden Smith, and Zom Marie, highlights how the 740 seamlessly transitions from morning to night, reinforcing its status as both a performance and lifestyle sneaker.
A revival of the early 2000s running aesthetic, the New Balance 740 merges functionality with modern design elements. It features an open knit mesh upper, segmented midsole, and streamlined silhouette, enhanced by two-tone colour mesh and angular overlays for a distinct visual identity. JD’s exclusive collection introduces the Pearl Grey, Sea Salt, Slate Grey, and Timberwolf colourways, catering to sneaker enthusiasts looking for a fresh take on a retro classic.
Fronting the campaign, Nigerian Afropop sensation Ayra Starr showcases how the 740 fits into an all-day lifestyle, from 7:40 AM to 7:40 PM. With her meteoric rise in the global music scene, Starr embodies the versatility and energy that the 740 represents. Joining her are Jaden Smith, the multi-talented rapper and actor known for his bold fashion choices, and Zom Marie, a singer and YouTuber celebrated for her unique style and influence.
Available exclusively at JD Sports both in-store and online, the New Balance 740 is priced at £100. As JD continues to lead the way in sneaker culture and streetwear, this latest drop reaffirms its commitment to blending high-performance sportswear with contemporary fashion.
Grab your pair of the New Balance 740 exclusive to JD Sports here!
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