If you have Twitter and happened to use it over the weekend, you should have seen the pictures dropped by Shawn Mendes.
For its new Spring 2019 Underwear and Jeans campaign, the brand Calvin Klein has collaborated with some of the biggest stars right now such as A$AP Rocky, Kendall Jenner, Shawn Mendes, Noah Centineo and more.
The amazing photographer Glen Luchford, who has worked with the very best, was chosen for the campaign, titled ‘Our Now’. The pictures, which are very reminiscent of the old Calvin Klein campaigns of the 80s and the 90s, capture the celebrities in an intimate and suburban setting.
The goal of this Spring 2019 campaign is to represent what it means to live in the now.
For the Spring 2019 campaign, A$AP Rocky, Centineo and the others were asked “What does youth mean to you?”
Centineo said: “I think youth is a thing, regardless of age, that looks at the world, that looks at a scenario, and flips it on its head and goes, ‘That might not be right. How can we do that better?'”. Also, Kendall Jenner shared: “I don’t think youth has an end. I think it’s all in your soul and how you feel rather than an actual age.”
#Peace.Love.CalvinKlein
