Last night (March 5), British fashion designer Louise Trotter presented her debut collection for Lacoste as its new creative director during Paris Fashion Week, demonstrating a strong direction for the French heritage Brand. Trotter joined Lacoste in October, replacing the Portuguese designer Felipe Batista, and became its first ever female creative director.
In the show notes, Lacoste stated: “When heritage stems from innovation, the only way is forward. Where the rules of tennis and life are one and the same, dynamic harmonies emerge”.
The fashion show was presented at the Tennis Club de Paris, honouring the brand’s founder René Lacoste and the sport itself that was part of his life. The autumn/winter 2019 sporty collection is very contemporary and urban but at the same time sophisticated and elegant, maintaining that masculine character that is synonymous with the French brand.
“Movement of the body and movement on the body are at the forefront of research and development into shape and fabrication, unlocking pragmatic solutions for dressing that surpass their apparent simplicity,” added Lacoste.
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Colours of yellow, orange, maroon as well as ‘Lacoste Vert 132’ green and tennis white added to the uniform feel of the collection, in reference to the technical clothing. Trotter also reinterpreted the traditional tennis sweater as a textural collage, some with full sleeves and some cropped like cricket vests, but all with statement graphic stripes and a fringed Crocodile logo.
With the outerwear, Lacoste debuted a double-breasted coat, an anorak and the length-revisited trench. And of course the inevitable polo that become a dress with a collar that was extremely decorated.
#Peace.Love.LacosteFall19
