LVMH and Rihanna has announced a massive partnership with LVMH to present her first collection for the new label, which will be branded Fenty, later this month in Paris. It will be developed by her and it will include ready-to-wear clothes, shoes and accessories.
“Designing a line like this with LVMH is an incredibly special moment for us. Mr Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits”, said Rihanna, in a statement, referring to LVMH Chairman and Chief Executive Bernard Arnault.
Rihanna has already worked with LVMH before. Together, they launched Rihanna’s Fenty Beauty line, generating €500 million in its first full year in operation. Her line will be the first new fashion house created by the group since Christian Lacroix in 1987, but Rihanna is also the first woman to create an original fashion brand at LVMH and the first woman of colour at the top of an LVMH maison.
Here you can find the logo for the Fenty fashion house, and according to a statement from LVMH, “is centered on Rihanna, developed by her, and takes shape with her vision”.
Arnault added: “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the Group resources. I am proud that LVMH is leading this venture and wish it will be a great success”.
So we can only congrats with Riri, and while we wait for the collection drops, check out the best fashion moments from Rihanna below, hoping this collection is cool as her aesthetics.
#Peace.Love.RihannaxLVMH
