Romanian indie-pop artist Francis On My Mind marks her musical journey with a new single, “This Is My Time,” released on September 29, 2023, through Universal Music Romania.
Celebrated for her emotional storytelling and melodic sensibilities, the singer-songwriter explores themes of growth, confidence, and the joy of embracing inner childlike wonder through this vibrant and introspective track.
The singer, originally from Onesti, Romania, has witnessed her music gaining remarkable traction, with prior tracks like “I’m Alright” and “Swimming Pools” being featured in an HBO MAX North America TV campaign and the American TV series “The Summer I Turned Pretty,” respectively.
Francis On My Mind’s music has managed to strike a chord with a global audience, accumulating over 7.8 million streams across various platforms and earning her a spot in renowned events like the Waves Festival Vienna 2022 and Romanian Creative Week 2023.
“This Is My Time” is not merely a musical composition but a page from the artist’s personal diary, underpinned by an upbeat 80’s rhythm and melancholic indie guitars, over which her heartfelt vocals candidly unfold.
The track navigates through feelings of nostalgia and a longing for childhood, while also celebrating the present and uplifting the spirit with its optimistic melody and uplifting message. This contrast between reflective lyricism and upbeat instrumentation offers listeners a nuanced musical experience that is both resonant and uplifting.
In her own words, Francis reflects on the track as a special composition, stating, “I wrote every verse crying and longing for childhood, until I realized that it’s ok to be a child at any age, I just needed to learn how to embrace my inner child.”
This authenticity and vulnerability have become synonymous with her musical style, allowing listeners to traverse through their own emotions and experiences alongside her.
Navigating from her early days singing in her house and participating in local talent shows to becoming a burgeoning indie-pop sensation, Francis On My Mind’s journey has been one of continuous evolution.
Her music, often intertwining maturity with a keen sense of storytelling, has displayed a steady development in sound and lyrical depth, drawing comparisons to artists like Birdy and Miley Cyrus.
“This Is My Time” seems to assure Francis On My Mind’s place in the indie-pop genre as a voice that not only sings but speaks, connects, and traverses emotional landscapes, demonstrating that the young artist’s time is, indeed, now.
Whether she’s exploring teenage love or the complexities of growing up, her ability to craft relatable, engaging music remains a constant, and “This Is My Time” stands as yet another testament to her talent and emotional acuity.
Watch the music video for “This Is My Time” below!
#Peace.Love.ThisIsMyTime
