Sportswear designer adidas have this month teamed up with English football hero Theo Walcott to announce the launch of the new addition to the adidas collection, Adidas BOOST Chill. Available for both men and women and sold exclusively via Foot Locker Europe at a retail price of €129.99, the new Pure BOOST Chill features a slick new mesh overlay upper adding a new twist on the classic Pure BOOST shoe.
To coincide with the release of the new line of footwear, British sports star Theo Walcott has collaborated with adidas and Foot Locker to release ‘In The Sneakers of Walcott’ a point of view video shot completely on GoPro to give the viewer the chance to follow Walcott on a day in the life of an athlete, from cycling to the barber shop to an afternoon kickabout in the back garden and everything in between. The Pure BOOST collection was first launched last May and was an instant success with both the sports crowd and the fashionistas.
Featuring the revolutionary Pure BOOST foam to bring enhanced comfort and cushioning to the shoe, this new and exclusive collaboration comes in three colourways. The men’s collection features colours from Collegiate Navy, Blue Beauty and FTWR White to FTWR White and FTWR White/Green, as well as Core Black, Dark Grey and Onyx, while the women’s colour range from Core Black, Dark Grey and Flash Orange to Flash Red, Vista Pink, and FTWR White, as well as FTWR White and FTWR White/Green.
To discover more about the Pure BOOST Chill, visit Footlocker on Facebook and Twitter, and follow the conversation online via the hashtags #approvedboost and #boost.
This post has been sponsored by adidas/Footlocker
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