The upcoming 89th Academy Awards have spared no expense and haven’t overlooked a single detail; in a collaboration with Oscars Production Designer, Derek McLane, the Swarovski brand had been tasked with preparing the stage with more than 300,000 crystals on different set pieces and the dramatic curtain.
This is the tenth year in a row that the Austrian crystal firm has been given the responsibility of embellishing the Dolby Theatre, but the relationship between Swarovski and Hollywood dates back nearly eight decades, starting with the crystals adorning Dorothy’s ruby red slippers in The Wizard Of Oz.
Today, the 122-year-old brand sponsors different events, regularly participates in Hollywood film productions (most recently Disney’s upcoming Beauty And The Beast live-action remake film) and remains a key player in the fashion world.
In addition to stage production of Sunday’s Oscars show, Swarovski will be debuting their Atelier Fine Jewelry Collection on the red carpet. The pieces in this collection, handcrafted in Paris, combine crystals, diamonds and sustainable gold. The collection will be available at retail in 2018.
The great-great-granddaughter of company founder, Daniel Swarovski, and the current head of the brand, Nadja Swarovski, will attend this Sunday’s Academy Awards dressed, of course, in the brand’s jewels.
“For me, I have a black dress, then it’s all about the jewelry. I get last dibs on our jewelry collection. I have plenty of other crystal, too, and my own jewelry designed by my mother,” shared Nadja, when asked by The Hollywood Reporter about her wardrobe for Sunday’s event.
#Peace.Love.Swarovski
