They always say that it’s crucial to remember our past, in order to create a better future. And this is what Converse did.
The American footwear brand, born in Massachusetts in 1908 by Marquis M. Converse, is revolutionizing the classic silhouette of the timeless All Star Converse model.
A new era that doesn’t forget the past of one of the most influential and well-known brands worldwide, but that looks forward to new possibilities and trends, paying tribute to the iconic model invented by Chuck Taylor in 1923.
The next generation of Converse’s Chuck 70 marks a strong change in the classic Converse style and for this very event, two London-based stylists have been summoned and asked to celebrate this new and exciting model, the Chuck 70 AT-CX.
Lewis Munro, a freelance stylist and Fashion Director of Gen-Z fashion show PAQ, who praises Gucci, Flannels, and Nike among his clients, has been selected by Converse to bring his eccentric style into this project.
Alongside Lewis, the Chuck 70 AT-CX campaign has been joined by fellow London stylist Charlotte Moss. Glamour and extravaganza resulted in two exciting editorial shoots which highlight the different ways of styling the new Converse’s silhouette.
The new Chuck 70 AT-CX, now available globally at Coverse.com and in selected retailers, is inspired by the brand’s outdoor heritage and is built to deliver a bold stance and lightweight comfort, powered by CX foam.
Attention to detail, lasting comfort, functionality, and style: Converse’s keywords are all here to represent a new and vibrant model which looks forward to the future, reflecting the brand’s 110 years of history.
Have a look at the new Chuck 70 AT-CX here.
#Peace.Love.Converse
