Podcasts are continually growing in popularity — almost half of Americans claim to have listened to a podcast in the last month. Starting your own own podcast can be a lot of fun, and can even be financially lucrative.
Although some podcasts only involve the host speaking (and/or introducing music, stories, or other pieces of content), guests are the lifeblood of most podcasts. But how can you find guests if you’ve just started out?
Creating a Podcast
Before you can start booking guests, you need to create the podcast. First, pinpoint your podcast’s niche or topic — something you’re passionate about and your potential audience will find appealing. Plan your content and episode structure, deciding how often you’ll release episodes.
You’ll need to get your podcast’s name out there. Craft engaging branding elements, such as a catchy podcast name, eye-catching cover art, and memorable intro music or jingle. If you’re struggling to think of a name, BNG can help you with names for your podcast. This tool generates plenty of podcast name ideas to inspire you.
The next step is to make sure you have the necessary recording equipment, including microphones and editing software (these can be as basic as those included with smartphones and laptops), and set up a quiet recording space free from distractions.
Then, choose a podcast hosting platform to store and distribute your episodes. Finally, promote your podcast to build an initial listener base before inviting guests to join your show.
Finding Podcast Guests
There are plenty of ways to find guests for your podcast, including:
Network and Build Relationships
Networking and building relationships play a pivotal role in finding guests. Start by tapping into your existing network, including friends, family, colleagues, and acquaintances. You might be surprised at the wealth of expertise within your immediate circle. Additionally, don’t underestimate the power of industry contacts. These can provide valuable insights and connections.
Attending conferences and events related to your podcast’s niche is another effective strategy. Networking at industry events, podcasting conferences, and participating in webinars or virtual summits can lead to connections. Collaborating with other podcasters in your niche is also recommended — podcasters often appear on each others’ podcasts.
Local resources are often an untapped source. Seek out local experts, businesses, community leaders, and educational institutions like universities and colleges.
Start an Outreach Campaign
Outreach is a key part of finding guests. Use professional networks like LinkedIn to identify experts or individuals with relevant knowledge, and explore guest expert directories for additional prospects. Social media can be a goldmine for outreach. Engage with potential guests on platforms like Twitter, join relevant Facebook Groups, and connect with prospects on Instagram.
Utilize guest pitches by opening a call for guest submissions on your website, accepting guest pitch emails, or creating guest submission forms. Don’t shy away from cold outreach either — reach out to potential guests through personalized emails or direct messages on social media.
Use Professional Services
If you struggle to find guests organically and have the budget, you could also use professional services. These include booking agents and agencies specializing in guest outreach. Some PR firms and agencies specialize in podcast appearances. There are also podcast guesting platforms and podcast guest co-op communities that can be worth exploring.
There are dedicated podcast guest booking platforms out there, where you can discover potential guests actively seeking opportunities. Platforms like Podbooker let you reach out directly to potential guests on the platform.
Finishing Thoughts
These are all great ways to find guests for your new podcast. Once your podcast has built a listener base, people may even reach out to you first to ask to become guests, or past guests may refer new ones. You can also use listener recommendations — audience polls and surveys are a useful way to get these.
Photo Credit: Soundtrap on Unsplash // Surface on Unsplash
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