Designer and ex-singer, Victoria Beckham has announced she is collaborating with beauty brand, Estée Lauder, for a limited edition make up collection. The new collection will be coming out this fall and will be available at specific retailers.
The executive group president of the company, John Demsey told the Financial Times in an interview in 2014: “Almost every key cosmetics brand today has some association with a designer,”… “Designers now have big social profiles, their runway shows are devoured on all social media platforms, and in some ways, it’s less about clothing and more about the total look”.
Victoria is known for her love of the high end and has rumoured to have been visiting the Estée Lauder archives for inspiration. It’s not the first time the make up brand has collaborated with high end designer brands before, including Tom Ford, Tony Burch and Michael Kors. It will be interesting to see what the new special edition collection with Beckham will consist of.
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