After days of teasing on instagram, A$AP Rocky finally unveils his new collection, a collaboration between his AWGE collective and Mercedes-Benz. The Harlem rapper has released the new range exclusively on PacSun, the retail chain and brand where he currently holds the position of guest art director.
As a reminder, the AWGE collective is led by Rocky along with other notable names such as Playboi Carti, Smooky Margielaa, as well as all of his fellow A$AP Mob, A$AP Nast and A$AP Ferg.
On Instagram, Rocky had only unveiled one product, a satsuma-coloured nylon bomber jacket, emblazoned with the iconic three-pointed star Mercedes logo and Awge’s name on the back.
Now available on the Pacsun and AWGE websites, the collection can be seen to also contain hoodies and comfortable sweatpants as well as long sleeve t-shirts. Each garment features AWGE and Mercedes-Benz badges in brighter shades of red, volt and blue. The cap is also co-branded and comes in a black top with grey buttons and bills.
Rocky previously collaborated with Mercedes in 2017 by starring in the German car company’s campaign promoting the Mercedes CLA coupe. In the 2018 “Gunz N Butter” movie clip, Rocky was filmed with a set of vintage Mercs. As one of the most notable car brands in hip-hop culture, Mercedes was a major inspiration for Rocky growing up.
“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me”, said Rocky.
He added “To be able to incorporate my relationship with Mercedes and my partnership my with Pacsun to release select items from the first drop, echoes my original sentiments of creating premium products based off my love for nostalgia and heritage brands that are accessible at different price points.”
Check out the images from this collaboration below:
#Peace.Love.AWGExMercedes
