Last month, North London based artist Abra Cadabra announced his new single “Lemme At Em” with the collaboration of Burna Boy and Jelani Blackman. This single has been receiving heavy rotation from Radio 1 and BBC 1Xtra, upon release.
Today the acclaimed rapper Abra Cadabra shares the official music video for this new track, directed by James Barber, who usually works also with artists such as Skepta, Fekky and A$AP Rocky. The clip is set in London and portrays these artist rapping at the beginning in a room and then the scene shifts to a car ride.
Abra has been receiving many positive critiques. Noisey describes his new single as a huge track, while i-D claims “Abz’s ability to rhyme and sing over any beat makes it tricky to confine the teen within the constricts of genre… Whether drill or dancehall, Afrobeats or R&B, Abra’s ability to augment his experiences of being young, black and British are almost unsurpassed“.
Watch the music video for “Lemme At Em” below.