Alaïs Unveils Emotional New Track ‘Ruin Me’

Italian-New Zealander singer-songwriter Alaïs has unveiled her latest single, “Ruin Me,” offering a glimpse into a new musical direction set to unfold in summer 2024. The track delves into the complexities of modern-day healing, therapy, and self-improvement, providing an authentic narrative from the perspective of a 24-year-old woman living in London.

In “Ruin Me,” Alaïs captures the nuanced journey of self-discovery and personal growth, reflecting on the challenges and triumphs of embracing one’s imperfections. Through soulful lyrics and evocative vocals, she portrays the struggle of navigating various healing practices and ultimately finding peace in accepting the things she can and cannot change.

The song marks a transition from her previous slow, folk-acoustic style to a more vibrant, indie pop sound, reminiscent of artists like Clairo and Carol Ades.

Alaïs’s music is deeply influenced by renowned artists such as Norah Jones, Joni Mitchell, and Lizzy McAlpine. Her ability to weave poignant and relatable lyrics with soft, captivating vocals has made her a standout artist in the indie pop scene.

Since moving to London, she has performed at numerous venues, including The Fiddler’s Elbow, Upstairs at the Ritzy, and SyP Space, showcasing her talent and connecting with audiences through her heartfelt performances.

Her festival debut came in 2023 at TV Spenta dal Vivo in Italy, where she captivated the crowd with her distinctive sound. Additionally, she was an opener for Paris Paloma on the ‘Tiny Little Tour’ in 2023, further solidifying her presence in the music industry.

“Ruin Me” is a precursor to Alaïs’s upcoming EP, I Could Care Less, which is set to be released in summer 2024. This new body of work promises to explore a broader range of themes and sounds, reflecting Alaïs’s growth as an artist and her continued commitment to delivering music that resonates deeply with her listeners.

As Alaïs prepares to roll out more music from her forthcoming EP, “Ruin Me” stands as a testament to her evolving artistry. The single is now available on all major streaming platforms, offering fans and new listeners alike an opportunity to experience the beginning of what promises to be an exciting new chapter in her musical journey.

Listen to “Ruin Me” below!


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