Apple official announced that its famous annual London Music festival has been cancelled, the music festival has been axed after 10 years. Apple has not explained why the festival has come to an end but probably the company wants to focus more on original content for its various services.
Hopefully, Camden’s Roundhouse, where the festival has been held since 2105, will not be left empty this September. The Apple festival has always been distinguished for its star line up, last year Britney Spears, Robbie Williams and Elton John performed there.
However, Apple Music will not move away from live events, the brand was recently a partner for shows by Haim and Skepta in London and Arcade Fire in Brooklyn, and they also sponsored Drake‘s 2016 summer tour.
We are very disappointed with the announcement but we are confident that Apple Music still have so many surprises for us.
#Peace.Love.AppleMusic
