Fresh off the heels of their successful collaboration on Formula 1-inspired gear, ASAP Rocky and Puma are back with a bang, launching a new collection just in time for the Formula 1 Miami Grand Prix this weekend.
‘ASAP Rocky x Puma Formula 1 Collection‘, the latest collaboration between the iconic rapper and the global sportswear giant features a range of footwear and apparel that encapsulates the spirit of both street style and motorsport culture. At the heart of the collection lies the revival of the classic Inhale running sneaker, a nod to Puma’s rich design archives handpicked by Rocky himself.
The Inhale sneaker, originally introduced in the early 2000s, makes a triumphant return in its original design and colorway, dubbed ‘Summer Melon’. With its breathable mesh upper and distinctive contouring, the sneaker not only exudes retro-cool aesthetics but also boasts functionality, mirroring the essence of the collection’s racing inspiration.
But the collaboration doesn’t stop at footwear. The collection includes a variety of apparel pieces, from sleek sweatsuits to edgy balaclavas and statement tees, all infused with Rocky’s signature style and racing motifs.
Rocky’s partnership with Puma, announced last October, solidifies his role as the creative director of Puma’s Formula 1 line. Beyond designing eye-catching apparel, Rocky aims to elevate the brand’s lifestyle offerings and visual storytelling, drawing inspiration from his eclectic background and avant-garde sensibilities
Fans eager to get their hands on this highly anticipated collection can mark their calendars for the release on May 3rd, available online at Puma.com and select retailers. Prices range from $75 to $240, making it accessible for enthusiasts of both fashion and Formula 1.
With Rocky at the helm, Puma offers fashion enthusiasts a taste of adrenalin as bold and dynamic as Formula 1 racing itself.
Explore the collection and and the campaign photos below!
#Peace.Love.Formula1Collection
