If we think about disabled people and their daily struggles, it might not quickly come to mind that clothes can be a problem, an obstacle even. But thanks to ASOS and British Paralympian Chloe Ball-Hopkins, a smart first solution has been found and it may inspire further similar initiatives and future collections.
Fashion must really be for everyone and not be considered an architectural barrier. Even if you are not fully able bodied, you shouldn’t feel uncomfortable when wearing your clothes or be limited in your choice when going shopping. This is the key message of the line.
The launch product by ASOS is a rainproof & colourful jumpsuit, with jacket and trousers that can be zipped together, and priced at £50. Moreover, it is characterised by adaptable cuffs and longer back hemlines, so it is not only for people who have disabilities, but for everyone!
The collaboration with Chloe was the strong point of the campaign as she beautifully modeled the two piece-jacket with trousers. On her Twitter page, the Olympic archery star mentioned that she worked for several months with the British online retailer because both parties wanted a comfortable but fashionable product.
The initial idea came to Chloe’s mind and thus decided to send emails to ASOS, until she gotsome positive feedback. On the socials we can already see a lot of welcoming comments, so let’s give and create more space to opportunities like this, that can effectively improve life conditions of many.
#Peace.Love.ASOS
