Following her critically acclaimed debut single “Control”, which was released in November last year to rave reviews from the likes of BBC Introducing, Lefuturewave, DiscoverNU, and Mercato Metropolitano Radio, exciting new Berkshire singer and songwriter CHAR is proud to unveil her first offering of 2020 – the excellent new single “Same Again“.
Produced by longtime Roots Manuva collaborator WaggaMan, and mixed/mastered by Jarrad Hearman, who has worked with the likes of Sinead Harnett, Nadia Rose, and Katy B, “Same Again” is a mesmerising offering with warm R&B and lush pop sensibilities.
The track is led by CHAR’s gloriously smooth vocal dexterities and effortlessly soulful delivery, underpinned by a slow-building jazz-soul fusion minimalist musical backdrop, which allows CHAR to steal the show from start to finish.
Thematically, “Same Again” sees CHAR looking introspectively at “the cyclic repetitive behavior we often find ourselves trapped in, not considering the effects of doing the same thing again and again, and expecting a different result – whether it’s going back to that one person time and time again, or repeating the same night out over and over again.
The track is a bit of hard nudge for me, but there’s also a self-soothing aspect to the track, where I’m saying ‘let’s not beat ourselves up too much’, because life is already tricky enough to navigate through as it is”.
For the music video for “Same Again”, CHAR has collaborated with a women-led creative and visual team, which she put together on Daisie, the creative collaboration platform co-founded by Maisie Williams (Game Of Thrones, X-Men: The New Mutants), for which CHAR was an early adopter, having been chosen as one of the Daisie100 to launch the platform in 2018.
The “Same Again” visuals were directed by London-based French art director and creative designer Jade Nodinot (BRIT Awards, Armani, Harrods, Rolex), with cinematography by Alexandra Barbareau. Watch it below:
#Peace.Love.SameAgain
