On Monday morning (September 21st) at 6:30am Chris Moyles returned to radio after a 3 year absence to metaphorically gave birth to Radio X, seemingly wanting everyone to know it was a girl as he kicked off the music with Girls Aloud’s “Love Machine”. A lot has been made about Radio X’s marketing campaign with people criticising its apparent approach to mainly target “blokes”. However, it wasn’t long until he put to bed the criticism as he addressed the nation:
“A lot of people took that as Radio X being a radio station for blokes. That was news to me… Let me be the first of many Radio X DJs to say ‘that’s a load of balls’. I don’t care if you’re male, female, gay, straight, white, black. It was just a marketing thing – it should never have gone out in the press release… It’s not a radio version of a Yorkie bar, it’s just a radio station. Everybody calm down“. After stamping his authority on the morning show he introduced the nation to Noel Gallagher, a man who also shared a good relationship with XFM. The pair lit up Monday morning around London while also announcing Radio X’s Road Trip gigs – with Noel, Johnny Marr and Bloc Party already confirmed. First guests don’t come much bigger than that, do they?