LA-based production/DJ duo Christian Rich are two Nigerian brothers killing it right now. They have production credits on albums from Drake, J Cole, Childish Gambino and Earl Sweatshirt, and now they debut their new single and accompanying visuals “Better To” featuring DWNTWN. Enjoy the visuals and read the press below, the duos debut EP SS14 is out on Lucky Numbers on July 21.
“Lucky Number is proud to present the video for ‘Better To’, from Christian Rich AKA DJ and production duo and twin brothers Taiwo and Kehinde Hassan. Nigerian raised, Chicago born, LA-based Christian RIch recently contributed to #1 Billboard albums for Drake, J Cole and Childish Gambino, as well as producing 4 tracks for Earl Sweatshirt’s #1 Rap Billboard album, ‘Doris’.
The track is a collage of vintage and vanguard that immediately sets them apart. It features both LA band DWNTWN and the Now Faith Apostolic Church Children’s Choir, assembling a dance floor chic surround from the best tricks of the Chicago, Paris, and Detroit production camps. The video was directed by Pablo Balderas and produced by Christian Rich.”