Disney must be doing something right. The much-anticipated live action Beauty And The Beast pulled in an estimated $350 million internationally over the weekend, good for the second highest March debut of all time, and the #1 March debut in the US. Domestically it was the seventh biggest debut of all time and the #1 PG debut ever.
In the UK, the film became the highest grossing three day opening weekend of all time for a PG movie (£18.4 million), with the Saturday box office making it the second highest grossing Saturday ever behind Star Wars: The Force Awakens, while it was the biggest ever Disney live-action opening in China.
IMAX screens helped out significantly, pulling in a record-setting $21 million worldwide on 1,026 screens across 56 markets.
With the film still yet to open in France, Japan and Australia, the $160 million budget is looking like a steal as it’s set to continue its impressive momentum into its second weekend. Expect Disney to be rubbing their hands in anticipation of the possibilities of more live-action remakes of classic favourites, and perhaps even Beauty And The Beast sequels.
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