American fashion icons GAP and Dapper Dan are teaming up for a new special edition of the DAP GAP hoodies. This second delivery comes after a sold-out launch earlier this month.
The new range includes an arch logo hoodie in new colours including pink, gold, light blue and black. Sizes for the hoodie range from XS to XXXL with a list price of $98. The inscription “DAP” in GAP’s signature arched font is thus affixed to the hoodie.
The brand’s decision to have its logo reworked for the occasion was a nod to Harlem designer Dapper Dan, who has a long history of remixing designer logos behind him. As well as being the designer, he is also the model for the campaign, accompanying the hoodie with accessories perfect for the occasion such as patterned silk scarves and maximalist sunglasses.
This collaboration follows in the footsteps of Gap collaborations with a sales model that worked well for Telfar as well as Gap’s other big collaborator, Yeezy. So it’s no surprise that Gap is using it with Dap today.
The DAP GAP hoodies will be shipping over the summer. This collaboration carries a message of good humour, spreading joyful energy in these complicated times. The hoodies are available for pre-order on the Gap website right now, so go get yours before they sell out again.
See the pictures of this collaboration below:
#Peace.Love.DAPGAP
