A new name has emerged at the top of high fashion. With Gucci‘s announcement that Sabato de Sarno has been named to the position of creative director, the most prestigious job opening in the sector has been filled.
Gucci has been experiencing rapid change as the firm overhauls itself to combat “brand weariness“, with Alessandro Michele abruptly leaving Gucci two months ago, purportedly due to a reluctance to pursue the aggressive high-growth plan desired in the boardroom.
Michele had spearheaded a remarkable Gucci resurrection by connecting it with the inclusive principles and main-character spirit of Gen Z.
De Sarno is moving from Valentino, where he spent 13 years working as fashion director under Pierpaolo Piccioli, to Gucci. On his resume are positions at Prada and Dolce & Gabbana as well.
“I am deeply honoured to take on the role as creative director of Gucci”, he said in a statement released over the weekend. “I am proud to join a house with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Below you can find images from the latest Valentino Fall/Winter 2022-20023 collection, which Sabato de Sarno worked on, to see what he could be bringing to Gucci going forward.
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