GAP And The Brooklyn Circus Honour Stephen ‘tWitch’ Boss With New Capsule Collection

In honour of the late Stephen ‘tWitch’ Boss, who passed away in December 2022 at the age of 40, a new ad campaign for a limited-edition capsule collection from GAP and Haitian-owned menswear brand The Brooklyn Circus has been released.

The collaborative collection, which launches on January 31, includes hoodies, varsity jackets, basketball shorts, sweatpants, chinos, hats, tote bags, socks, and more, for both children and adults.

Boss, who was known for his role as a DJ and dancer on The Ellen DeGeneres Show and was seen on So You Think You Can Dance and Dancing With The Stars, modelled for the collection before his passing.

The choreographer and his radiant spirit are caught in a heartfelt video spot for the campaign as he models the capsule collection while dancing, laughing, smiling, and oozing the warmth and spark people loved him for.

“When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them”, his wife, Allison Holker Boss, shared in the press release. “We pay tribute to Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him.”

The boss took his own life on December 13, 2022. He was in his forties. Allison Holker and their three children, Maddox, 6, Weslie, 14, and Zaia, 3, remain as his only survivors.

Let’s have a look at the new capsule collection by GAP and The Brooklyn Circus


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