The choice of Gucci to produce carbon neutral pieces for their new fashion collection has revealed a concrete desire to become more aware of the environmental impact of human actions. The Italian fashion brand also aims to include a mix of reduction, elimination and compensation of those emissions which are difficult to avoid.
“More and more, we just need to act. We are not perfect [and] it’s not a matter of saying we are the best, it’s a matter of showing it can be done, and hopefully [others] will follow this path”, said Marco Bizzarri, president and chief executive of Gucci.
All the elements of the upcoming Spring/Summer 2020 show in Milan were created through a series of different methods to reduce emissions: through the use of recycled wood, reduction of travel emissions of workers and guests.
“The best way to have zero emissions is to close the company, but then 18,000 people will lose their jobs. When we talk about the environment, we need to keep that in mind as well,” he added. Other brands are also moving to reduce their environmental impact as much as possible, including Chanel, Prada, and Burberry.
Furthermore, the women’s fashion designer Gabriela Hearst has registered as the first brand to host a totally carbon neutral fashion show, while other brands like Ganni have always monitored and compensated themselves for their carbon footprint.
Revisit the Gucci Autumn/Winter 2019 collection below:
#Peace.Love.Gucci
