London based outfit Halfpenny have dropped a new single titled “Stick Up“, along with a music video to accompany. The gripping neo-soul tune is about being pressured by the music industry into giving up your original ideas and visions.
Influenced by hip hop, trip hop and jazz, Halfpenny combine live instrumentation with groovy beats. The band use both singing and rapping to convey their signature witty lyrics. Since the beginning of their career in 2017, the group have been supported by BBC Introducing and opened for the likes of Bombay Bicycle Club and Andreya Triana.
“Stick Up” is the third single taken from Halfpenny’s upcoming as yet untitled studio album. Before the end of this year, the band will give fans another taste of the long-awaited LP.
The new song arrives with a story-based video to match. The clip directed by David Ledger shows vocalist Rosalind and rapper Sparx as they travel through London, first by a horse-drawn cart and then on foot.
Along the way, they meet the rest of the band, as well as another interesting character – ‘Chubby Sky Rocket man’, a symbolic music industry executive. The group finish their journey at the legendary George Inn in Southwark.
The atmospheric video is full of historic references. It was filmed in Barnet, Hampstead and London Bridge, where people used to travel by carriage to visit the capital city. The pub where the band members meet was a coaching inn rebuilt in 1677 and later frequented by Charles Dickens.
Watch the video for “Stick Up” here:
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