After recently attaining a Gold plaque for her catchy single “Sativa” with Swae Lee, Jhené Aiko follows up strongly with the premiere of the visuals for track “Never Call Me” from her sophomore album, Trip. But it’s not one video we are treated to, it’s two!
The Kurupt-assisted track details the process of moving on from a toxic relationship, and each video has a different take on that theme. The first video to drop is an all Japanese affair. It takes a much more metaphorical approach to the song as Aiko is portrayed as the Japanese Shinto goddess of creation and death, and she acts out a funeral ceremony for her ‘ex’s ego’.
The second video takes us back to a familiar setting for Jhené, her old L.A. neighbourhood. On a clear sunny day, she’s surrounded by her friends and family just kicking it back. It’s a star studded affair with cameos from Nipsey Hu$$le, Lauren London, Dom Kennedy, Casey Veggies and more in amongst old VHS type clips and HD shots. A no worries Jhené is moving on from her ex by just being around good vibes.
“I love where I’m from and I put on for my city as often as possible,” she told Billboard. “I talk about my neighborhood a few times in the song, so I wanted to show people where I’m from and introduce my fans to the people I love… my family and the people I grew up with.”