Learn About Viral Stardom In Music At Urban Development’s Upcoming ‘Chasing Trends’ Seminar | Music News


Urban Development offers a treat to all music lovers with its Industry Takeover Seminar Series held from September 2019 to February 2020. Those interested in the impact of viral fame on artist promotion should head to  Samsung KX on November 19 for the upcoming meeting titled Chasing Trends: Have Viral Stars Destroyed The Scene.


Having revived their Industry Takeover project, award-winning music development organisation Urban Development is back with its biggest yet seminar series taking place from September 17 to February 11 at Samsung KX in Kings Cross. The announcement follows their new exciting partnership with Island Records. Other partners involved in the project include Universal Music, AWAL, Sentric, Vivendi and We Plug Good Music.


The seminars offer participants a unmissable chance to listen to seasoned music industry experts as they share their extensive knowledge with up and coming artists, promoters and executives. Hosted by Capital Xtra’s Remel London, the meetings also feature panel discussions and Q&A sessions.


During the seminar called Chasing Trends: Have Viral Stars Destroyed The Scene on November 19, the speakers and attendees will focus on the impact of viral fame and clout chasing on the UK music landscape. Is a lifelong career in music a thing of the past? Have cult singer and bands been ousted by social media starlets? These are only some of the crucial questions young artists and PR specialists can’t help but wonder about.


The event organised in the fittingly modern spaces of Samsung KX will be moderated by Capital Xtra’s presenter Remel London and led by three exceptional speakers: Sony Music marketing manager Whitney Asomani; Link Up TV editor, The Beat London presenter and Wicked Gummy Co PR manager Wardah Sempah; and W Communications director of media and entertainment David Frossman-Miller.


Tickets for the Chasing Trends: Have Viral Stars Destroyed The Scene seminar are available here.



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