Following in the footsteps of Alexa Chung and Poppy Delevingne, “LDN” singer Lily Allen has been announced as the new face of Danish brand Vero Moda. Releasing behind the scenes shots from her campaign shot in London, the full campaign is set to be released by the brand’s social medias and website in August. Vero Moda’s head of marketing Thomas Bay said, “Lily Allen embodies this attitude and is very much a self-made woman who has gone a long way by simply being who she is“.
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