Pharrell Williams once again showcased his brilliance as Louis Vuitton‘s menswear creative director with his Spring/Summer 2025 collection, unveiled at the UNESCO headquarters in Paris during his Paris Fashion Week show.
Pharrell Williams, known for his grand visions, sought to symbolize the beauty of humanity. “It was an homage to human beings,” he stated. The event began with a gathering of celebrities and collaborators under the flags of all nations, creating an electrifying atmosphere.
The show started with a spectrum of skin tones paired with monochrome clothing, from the darkest black to the brightest white. This visual representation of human diversity was a key element of Pharrell’s inclusive vision. “How can we show the world how appreciative we are, and show the world how beautiful we are as a species?” he pondered.
Pharrell’s meticulous attention to detail was evident in every aspect. Guests received invitations in custom LV metal cases with Apple AirTags, and the grassy runway was painted with the brand’s iconic check pattern. The collection featured diplomats in formal wear, pilots in flight jackets, secret agents in fine tailoring, and leisure travelers in monogrammed velvet sweatsuits and safari jackets. Each piece was richly detailed yet elegantly controlled.
A standout element was the new line of monogram luggage made entirely of leather, including a black-and-white pearl tote personally ordered by Pharrell. The final segment celebrated global collaboration, with suits created in partnership with the Paris-based collective Air Afrique, which supports artists from the African diaspora.
The show featured a full orchestra dressed in custom Louis Vuitton attire and the Voices of Fire gospel choir, enhancing the grandeur with Pharrell’s own “Triumphus Cosmos” soundtrack. Highlights included a moving performance by Clipse brothers Pusha T and Malice, featuring John Legend’s “Birds Don’t Sing,” which resonated through UNESCO’s gardens.
Pharrell’s third collection for Louis Vuitton was his grandest statement yet, celebrating human unity and diversity. The overwhelming positive response from attendees, including Victor Wembanyama of the French Olympic team, underscored its success. “Incredible,” Wembanyama remarked, capturing the event’s sentiment.
See some of the looks here!
#Peace.Love.LouisVuitton
