Mijo, the new fashion film from director and writer Mazdey Snob, is a personal project in collaboration with local Mexican designers and artists to reflect the Mexico of today.
Shot on the uncharted streets of Mexico City, Mijo is a colourful and fun fashion film inspired by the pachucos fashion from the 40s. The film has been made in collaboration with independent local artists, showcasing traditional Mexican tailoring, fashion, music and illustrations all in one project.
Channeling the city’s edgy and urban spirit, Mijo reinterprets the myth of King Midas through a modern Mexican lens. The titular Mijo is a young dreamer, suddenly blessed with the gift of King Midas, but his ability has a unique twist: whatever and whoever he touches is stylishly pimped up.
The word Mijo is a contraction of the Spanish words mi and hijo, meaning “my son,” a term of endearment which also translates as darling, dear, sweetie, or hun, used in Spanish-speaking countries to refer to someone younger.
Director Snob said that the film: “is a tribute to my love for magic realism. I wanted to create something with a narrative, but with a touch of surrealism to it. I also wanted to make sure that it reflected the Mexico of today, where tradition and modernity meet, and showcase the wonderful creative talent we have here.”
Mazdey was born in Mexico but currently resides in Spain. Through fashion film, she has explored the audiovisual language by creating stories that reflect her own vision of the world. She’s also the founder of Snob Solutions, an independent audiovisual production company focusing on fashion, art, music and lifestyle projects.
Mijo will be released in the next few weeks.
#Peace.Love.Mijo
