On October 19, Peloton, the world’s most popular interactive workout platform, and Beyoncé, the most nominated female vocalist in GRAMMY® history, launched the ‘Peloton x Beyoncé’ Artist Series, which is Peloton’s most complete artist series to date.
The ‘Peloton x Beyoncé’ Artist Series will include 72 hours of captivating content, spanning across 17 sessions over three days, and will be webcast globally from Peloton Studios New York and Peloton Studios London.
The Peloton Artist Series is one of the most anticipated events for the company, with anticipation reaching far beyond Peloton’s global membership of over 5.9 million people.
The next instalment of the Peloton x Beyoncé Artist Series dives even deeper into the relationship between our inner and outer power, as well as how we use motivation and strength from both the outside world and within ourselves.
Members will be motivated to develop their thoughts and test their bodies while listening to legendary Beyoncé songs that bring out their inner power. With her typical strength and intention, Beyoncé urges the Peloton community and beyond to find their own purpose in the world, to come together in the spirit of inclusivity, and to walk into their own meaning of power.
Not to add, this fall, Beyoncé and Peloton will expand their social impact partnership by gifting Peloton Bikes to ten Historically Black Colleges and Universities’ fitness centres (HBCUs). This programme builds on Peloton and Beyoncé’s shared objective of providing HBCU students with access to world-class fitness by empowering them to realise their power through movement, both physically and mentally.
Thousands of students used Peloton digital subscriptions that they were provided at the outset of the relationship to ensure that they could access Peloton’s material both on and off the equipment.
#Peace.Love.PelotonxBeyoncé
