Last December, it was announced that Rihanna was to be made creative director of German sportswear brand Puma’s fitness and training line. This week, the first campaign under the Bajan singer’s direction was revealed online, and sees the twenty seven year old modelling a cropped sweatshirt, striped leggings and grey Pulse XT trainers. The black and white image went live on Puma’s social media platforms, captioned with the slogan “An icon who can do it all needs a shoe that can keep up“. The Pulse XT trainers are available now for both men and women and in different colours too via Puma.com.
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