Selena Gomez is back with another Puma collection, for the spring-summer 2019 season. This is her second collaboration with the sport label, and this time is going to be one of her most personal design projects, inspired by herself, her life and origins.
Gomez’s latest collection focuses on her life, her work, her style and her hometown. Even the color palette she helped refine was inspired by a photo of the sun setting in Grand Prairie, Texas, where she grew up. “I took a picture of this sunset and I thought it was absolutely breathtaking,” Gomez says.
“I loved the colors and how they all kind of faded together. So I said, ‘How do we make these colors exist in the line?’ Because I just thought they were beautiful. We were able to take fragments of the colors and put that in. Where I’m from was so important to me. What I love to do is show that I’m proud that I’m from Grand Prairie, and I’m proud of being a Texas girl.”
The official campaign has a traveling theme with the singer posing in an airport and plane, and the range includes sweatpants, footwear and cropped tops. “I obviously wanted to create something that matches my lifestyle and that shows the real me — I’ve said it before, I need something that’s comfortable and flattering, pieces that I can just put on and give the impression it took me hours to plan,” Selena also says.
The SG x Puma collection hits stores and online today, and allows fans to buy into Gomez’s style at a more affordable price point—starting at £15 for socks and capping out at £123 for footwear, while apparel ranges from £44 to £70. Check out the collection below.
#Peace.Love.SGxPUMA
