Fenty Beauty announced today that 20-year-old actress and activist Amandla Stenberg is going to be its new Brand Ambassador, alongside its founder Rihanna, of course. Since its launch in 2017, Fenty Beauty has become an icon among the beauty brands, and every girl has or wishes for their product. So, what’s the best choice for an ambassador, if not a girl that reflects the consumer and the brand’s aim?
As everyone knows, the brand’s mission is “helping everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style”. It was one of the first beauty brands to create a range of make-up products for every skin-tone to ensure that everyone felt empowered to rock a full beat. From full-coverage foundation to creaseproof concealer, to vivid eyeshadow palettes to universal lip gloss, the collection covers it all.
Handpicked by Rihanna herself for Fenty, Stenberg’s career rocketed when she played the role of Rue in the 2012 science fiction adventure film The Hunger Games, but her biggest roles were in successful films like Everything, Everything and The Hate U Give. Furthermore, she’s engaged in activism about the next generation’s future. For this, she was nominated as one of TIME Magazine‘s Next Generation Leaders.
She announced the exciting news on her Instagram profile, let’s have a look below.
“I wanted to become a part of the Fenty Family because it’s one of the few beauty brands that make me feel like myself! Fenty Beauty’s whole ethos makes me feel empowered and excited to let different facets of myself shine”, said Stenberg in an official press release.
From her Instagram profile which shows her in the best looks in the real life, you can understand why she’d be a perfect fit to have a role in the beauty and fashion industry. Check out some of Stenberg’s best pics, to understand why Rihi wants her in her beauty-team.