On the back of her last single “W.W.Y.D” and her preceding debut mixtape Coming Of A Rose, which have seen her being championed by the likes of MTV UK, SBTV and Colourful Radio among others, South London singer-songwriter Shay La Rose returns with her brand new single “Running”, produced by Benjiflow (Labrinth, Wretch 32, Loick Essien, Bobby V), and premiered via the MOBO Awards.
“Running” is Shay La Rose’s most honest and personal offering yet, set over an euphoric and towering musical backdrop filled with heavy synths and lush drum patterns, over which Shay La Rose beautifully lets her vocal prowess and artistic credibility shine through. Lyrically, Shay La Rose opens up about her hunger for music on this record, confessing to breaking out of a dark place which has been rife with obstacles and set backs that often come with pursuing a career in music.
With persistent themes of fear, pain and loneliness, and a need for freedom and peace of mind running through the record, Shay La Rose’s “Running” point towards a deep and profound struggle for escape. On what the outcome of this struggle might be, the British Nigerian artist says candidly, “moving forward, being free and just going for it. I really want people to connect and feel my emotion […] just going for what you want in life and running away from the madness”.
Growing as an artist before our eyes with every new piece of music, Shay La Rose is quickly exceeding the early promise shown on her 2013 cover-filled debut Coming Of A Rose, with her forthcoming debut EP promising to take a more in-depth look into the life of Shay La Rose – the woman, the artist, the Londoner. “It’s more me”, Shay La Rose teases, “it’s a window into who I am and my life. As much as I enjoy doing covers, it’s refreshing for me as well as my supporters to have something original”.