Earlier in the summer, Lipton Ice Tea hosted a series of early morning events to refresh the days of some of its London consumers! Just over a week ago, The excellent tea drink threw a morning party of all things, with the legendary DJ Norman Jay, in the middle of Old Street roundabout in London, also featuring healthy servings of special breakfast burgers courtesy of Burger Bear and of course Lipton Ice Tea on tap.
With the tagline ‘refresh your day’ and hashtag #BeADayBreaker, this new Lipton Ice Tea summer campaign urges consumers to seize hold of their mornings with a refreshed outlook daily, with Lipton Ice Tea providing the catalyst for this. The #BeADayBreaker campaign also saw Lipton Ice Tea take to King Cross recently, where they built a giant 100m waterslide for revellers to get drenched, enjoy the sunshine and indeed ‘refresh’ their day. What more can one ask for on a hot sunny day?
As for the Morning Party event held at Old Street titled ‘Get Up Get Down’, hundreds of competition winners were given the opportunity to party their morning away with none other than Norman Jay, with XFM DJ Dan O’Connell warming up the crowd of revellers before Norman Jay took to the decks, for what was an incredible morning rave. Check out the video here which captured the entire event as well as some photos to recapture the day below. Keep up with the conversation and Lipton Ice Tea on Facebook and Twitter.
This post has been sponsored by Lipton