Taylor Swift has been named the world’s highest paid celebrity in Forbes’ annual countdown of the highest paid stars, the Celebrity 100.
The 29-year-old made an estimated $185 (£145) million in pre-tax earnings in the year beginning 1 June 2018. She last held the number one spot back in 2016, when she made $170 million as part of her 1989 World Tour.
Touring continues to be big business for Swift, and the majority of her earnings this year came from her Reputation tour which kicked off in May 2018.
Visiting 36 cities, 7 countries and 4 continents, it was the highest-grossing tour in the US, closing with $345 million and becoming her most successful tour so far.
Netflix brought the Reputation Stadium Tour to living rooms on New Year’s Eve 2018 after acquiring the rights to the tour for a live concert special. This, combined with endorsement deals with Apple, AT&T and Diet Coke added millions to Swift’s bank balance.
Her seventh studio album Lover will be released on August 23 and Swift has stated that she’ll retain ownership of “anything” she creates with Universal Music Group.
Make-up mogul Kylie Jenner took second place on the Celebrity 100, taking home $170m (£136m). She was controversially named the world’s youngest self-made billionaire after founding her own brand Kylie Cosmetics, though many argued her family’s wealth contributed to her billionaire status.
Rapper Kanye West also appeared on the list for the first time in four years, taking third place, having made an estimated $150m (£120m) from his Yeezy trainer empire.
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