The Boss Baby is DreamWorks Animation’s biggest non-sequel hit since 2013’s The Croods – a film that most only remembered existed when reading that tidbit of information – so while the bar wasn’t particularly high, it’s no surprise that the film is getting a sequel.
Alec Baldwin is set to return as the lead baby – a sentence I never thought I’d write – and the film has been set a tentative release date of March 21, 2021.
While many will bemoan another commissioned sequel, DreamWorks needed this hit. Their biggest 2010’s success before this? Shrek Forever After, pulling in $753 million worldwide. The studio has attempted to create new franchises but films like Turbo and Mr. Peabody & Sherman but have fallen flat. Thus with The Boss Baby reeling in $468 million worldwide, this was an easy decision.
Throw in the fact that the studio recently pulled the plug on a Croods sequel and Larrikins, and with only one movie set to be released before 2019 (Captain Underpants), the studio knows it needs more Boss Babies and less Turbos. Now under the Universal Studios banner, the pressure is mounting to perform more consistently.
They’ll be hoping Captain Underpants has a Boss Baby-like performance when it opens Friday, June 2.
#Peace.Love.BossBaby
