If you’re looking to increase your brand’s visibility, there’s no better way to get started than by running an Insta campaign. Instagram has more than 2 billion active monthly users, unique visuals, and a highly-engaged audience. By leveraging the reach of this powerful platform, you can amplify your efforts and your return on investment (ROI).
Whether you’re a pro Insta marketer or just getting started, following these top 5 tips is sure to help boost your reach and make your next campaign a huge success.
#1. Set Clear Goals & Plan
The first step for creating a successful Insta campaign is to determine your objectives. Using the SMART Goal Setting acronym (Specific, Measurable, Achievable, Relevant, Timed), you can make the most detailed strategic plan… and stick to it.
Here are some things to think about when planning your campaign:
- What are your objectives?
- Who is your target audience?
- Start/end date of the campaign
- What type of campaign would work best for your goals?
There are a variety of different campaign types, such as Awareness, Teaser, Cause, Contest, Sale/Promotion, User-Generated Content (UGC), Engagement, and Paid, all of which have their own unique benefits.
#2. Collaborate with Relevant Influencers
One of the best ways to promote your Insta campaign is to get in touch with the biggest influencers in your niche. Partnering with relevant mainstream influencers and micro-influencers can extend your reach and tap into a whole new audience.
Work with influencers to create sponsored posts geared toward your brand or products. Many influencers out there will offer free posts in exchange for your products, but this can be a slippery slope. These types of influencers often don’t have the following to make it worth your while.
It’s better to look for influencers in your specific niche. It may cost some money out of your marketing budget, but if they have the followers to back up the price tag, it may be worth it.
#3. Choose the Perfect Content Type
Instagram is all about visual media, but it’s grown so much more than just a simple image/video-sharing platform.
There are now integrated options for polls, stories, reactive content, and so much more. Finding the best strategy can require some A/B testing, but you don’t have to spend weeks agonizing over creative content.
Test your Instagram followers to see what they engage with most.
Do they like Reels, Stories, images, or polls? You can quickly put together content by using stock video and customizing it. This will allow you to test what resonates with your followers and then focus on what they engage with.
#4. Develop Brand-Related Hashtags
Understanding Instagram’s hashtag algorithm and keeping up with hashtag trends is essential for running a successful Insta campaign. Using targeted, brand-related hashtags will help your followers find and engage with your content and allow the Instagram algorithm to promote your content for you on the platform.
It’s always good to simply tag all of your posts with your brand name, but that alone isn’t enough. Create a slogan or hashtag for your particular Insta Campaign. This will help you keep track of metrics and reduces the risk of other brands hijacking your hashtag and all the work you’ve done marketing.
The biggest examples of the power of branded hashtags are #ShareaCoke, #ShotOniPhone, and #IceBucketChallenge.
The first two actually included the brand name in the product but changed it enough so that it doesn’t get lost within the overall hashtag. The third has no mention of the ALS Charity that was raising money, but it started to trend and went viral, showcasing the power of a clever hashtag.
#5. Engage with Your Followers
When the campaign ends, it’s time to analyze your results, document your findings, and use the results to get inspiration and improve your brand’s future Insta campaigns.
Thank your followers, give shout-outs, and answer questions that you received during this time. Engaging with your following lets them feel welcomed by your brand and makes them feel as if they’re a part of something bigger.
By compiling all of your metrics, feedback, and comments you can prepare for your next Insta campaign and take the lessons learned to really connect with your audience.
#Peace.Love.Instagram
