On June 6, On, the Swiss footwear label, announced its latest collaboration with the renowned actress Zendaya. Unlike typical celebrity endorsements, Zendaya’s partnership with On feels like a natural fit, given her previous fondness for the brand’s sneakers.
Transitioning seamlessly into this new venture, Zendaya will have the opportunity to lend her creativity to collaborative footwear designs and upcoming sportswear collections. This partnership promises an exciting fusion of Zendaya’s distinct style with On’s innovative designs.
“Working with On allows me to blend fashion and functionality seamlessly,” Zendaya expressed, highlighting her enthusiasm for the collaboration.
The actress’s affinity for On’s plush sneakers was evident during the press tour for her movie Challengers, where she effortlessly stepped into the spotlight with the brand’s casual footwear. “It’s no secret that I’ve been a big fan of On for a long time,” Zendaya said to Vogue in a statement.
“I’m always wearing them on set, or when I’m travelling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.” With her history of turning heads on the red carpet alongside stylist Law Roach, she brings a fresh perspective to On’s fashion endeavors.
This collaboration follows On’s recent partnership with FKA Twigs, showcasing the brand’s commitment to merging performance with style. By teaming up with cultural icons like Zendaya, On solidifies its position as a lifestyle footwear leader.
“While some may question celebrity collaborations in sportswear, On recognizes the diverse needs of today’s consumers,” explains a spokesperson for the brand. “Our goal is to provide versatile footwear suitable for any activity, whether it’s a leisurely stroll or a rigorous workout.”
With Zendaya onboard, On continues to redefine itself as more than just a running brand, evolving into a symbol of contemporary coolness. As the partnership unfolds, fans eagerly anticipate the innovative designs that will emerge from this dynamic collaboration.
#Peace.Love.Zendaya
