International pop sensation Dua Lipa just announced that she will be launching her own fashion line with H&M-owned brand /Nyden.
“Dua is one of the most renowned pop artists in the world today. Her strong and fierce attitude, not to mention distinctive style, make her a perfect fit for the /Nyden tribe and philosophy” said Stina Force, Creative Director of /Nyden. “Dua’s inspiring outlook and style is why we have chosen to work with her and co-create multiple collections”.
Dua has stated that she’s had “total creative leeway” for the four capsule collections, aimed at being “universal and accessible for everyone”.
“My first love is music, but fashion also plays an important role in my life because I believe it’s so vital to self-expression” the British singer told Vogue, “I look for clothes that reflect strength and fearlessness, but also match up to today’s fast pace. So I’m excited to be co-creating with /Nyden on my designs – it’s going to be a collection that’s completely suited to me, both onstage and off, and for my fans”.
Given the pop star’s style icon status, we look forward to seeing the result of this collaboration!
#Peace.Love.DuaLipa
