Following the enormous demand of the first collaboration, global menswear online retailer boohooMAN is thrilled to announce the highly anticipated second limited edition drop with Atlanta-born hip hop song writer, producer, and rapper, Quavo.
According to Samir Kamani, CEO of boohooMAN, “The success of the first drop was huge. After persistent demand from our consumers and Huncho’s fans, Quavo and I knew we had to drop a part 2”.
Keeping in line with the core of streetwear and creatively led by MIGOS member Quavo, the full collection boasts simple silhouettes and popping graphics in fresh fun colourways inspired by the ‘Huncho’ style.
The second drop is set to launch globally at boohooMAN.com on April 8, and includes everything from must-have matching sets to mix & match full looks with coordinating accessories all in stylish bandana prints, trendy tie-dye, and classic acid washes.
Vibrant chained sunglasses, printed slides and socks, the collection offers everything from distressed denim, bold and bright sweat sets, and even matching face masks.
The collection contains a total of 100 items including read-to-ready, footwear and accessories. Price points range from £8 – £65 with selected lines available in sizes S – 5XL.
boohooMAN head of design Shan Chin adds that, “Working on this second drop with Quavo came so naturally to all involved. Quavo has a really distinctive style, so despite the majority of it being striking, it is ultimately all very wearable, which is what we do best – provide products that speak to the uniqueness in us all”.
Bringing it back to Los Angeles, where the first collaboration with Quavo was shot, the concept is an elevated ‘move on’ from the Season 1 campaign. Pastel hues juxtapose the raw bold graffiti art created by LA born street artist NervOne.
Keeping with the global brand ethos of providing accessible trend forward fashion, boohooMAN sets to continue to appeal to a broad audience of stylish young men with this 2nd collaborative collection with Quavo.
Quavo concludes that, “Collaborating with boohooMAN is special because they just really are the first team that let me open my creative mind-set and just bring my ideas to life. When I met the team they were young and represented the culture so I thought, ok, we can collaborate and do something special. I’m happy for it to come around again. This time it’s better!”