From the Oscars stage to ad panels. This is the new Calvin Klein campaign featuring Mahershala Ali, Alex Hibbert, Trevante Rhodes and Ashton Sanders, the men of the best movie winner Moonlight.
The fashion house has revealed its Spring 2017 men’s underwear collection – dubbed ‘Revelation’ – on Monday following the Academy Awards night.
The brand chose to celebrate these men in its ad campaign for what they represented in the movie. In one of its post, the brand says “when so much out in the world would threaten us—bodily, psychologically, scaring us inside of ourselves to seek shelter within—merely showing oneself, unguarded, can be heroic”.
All the photos were taken in black-and-white with Ali, Rhodes and Sanders modelling the Calvin Klein’s classic logo-clad underwear in the typical brand style and 12 years-old Hibbert in black T-shirt wearing his best smile.
Peace.Love.CalvinKlein
