Goldenvoice, organiser of multiple events like concerts and festivals including the Coachella festival, has just announced the release of a Black Lives Matter inspired clothing line.
Goldenvoice had already put in place diversity and inclusion initiatives. In July, the company revealed that a group of employees of the company had formed an internal entity called GV Black, to increase representation and racial justice at the different events produced by the company.
The team of GV Black has chosen four emerging Black designers to create merch that conveys inclusiveness and unity, and coincides with the mission of the group. The new garments include several hoodies and tee-shirts, and other pieces like hats and tracksuits.
It’s also notable that by choosing Diana Boardley to design some of their new merch, Goldenvoice made her the first woman to design clothes for the Coachella festival. The three other selected designers are Bricks & Wood, Nicholas Mayfield and Supervsn.
All proceeds from the sale of the clothes will go to the designer and a charity of their choosing, including non-profits that empower emerging entrepreneurs, help black designers, and aims to serve the black community through “creativity and wellness”.
Talking about this initiative, GV Black explains: “we commit to continuously evolve as a festival that not only speaks on equity, justice and actively anti-racist change, but acts on it. Our initiatives are a starting point; not meant to be static but to expand and evolve to best suit our community”.
We’ll let you check out the designers’ merch here: https://www.coachella.com/