Crazy Rich Asians is going to blow your mind! It’s an independent movie bought by a major to give Asian movies a chance to be different. The movie is about an economics professor, Rachel, at NYU who falls in love with Nick Young. The two went to his hometown in Singapore and she had the chance to meet one of the richest family of the country. It is the classic love story between two people with different type of families.
So, what makes this movie so special? It is the cast! The whole cast is Asian, and it is the first time since 1993 with The Joy Luck Club. In this movie you can find a cast with the likes of Constance Wu, Henry Golding, Michelle Yeoh and Ken Jeong.
The casting process was pretty unusual – the director published an announcement on social media, that you can watch right below, looking for someone to introduce themselves in a short video that had to be published on social media as well. The announcement was a huge success, with the director having to choose between people all around the world.
The big gamble was to create a film with different types of characters and not a single stereotypical Asian character and in some ways, the crew achieved it…even if the story is a little cliché. The movie is an adaptation from a bestseller book of the same name by Kevin Kwan and the project had been in production since 2013 as the producer bought the book in the very same year it was released.