Danny Boyle Comments On Why He Believes ‘Steve Jobs’ Flopped | Film News

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Danny Boyle Comments On Why He Believes ‘Steve Jobs’ Flopped | Film News

MICHAEL FASSBENDER portrays the pioneering founder of Apple in ?Steve Jobs?, directed by Academy Award? winner Danny Boyle and written by Academy Award? winner Aaron Sorkin.  Set backstage in the minutes before three iconic product launches spanning Jobs? career?beginning with the Macintosh in 1984, and ending with the unveiling of the iMac in 1998?the film takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicenter.


Despite an impressive cast along with an abundant amount of praises, Steve Jobs bombed when it went wide. Now director Danny Boyle is weighing in on why he thinks the film failed commercially. In an interview with the BBC, Boyle explained that he believes that the film went wide to soon, not giving the film enough time to build momentum.


It’s very easy in hindsight, but I think it’s probably that we released it too wide too soon”, he said. Adding that he thinks the distributors “should have built more slowly“. He however stresses that he doesn’t want to criticize Universal for the release.


Steve Jobs got off to a strong start when it opened in New York and Los Angeles on October 9. In spite of its early success, the film bombed when it went wide two weeks later. As it stands now, the film has only pulled in $17 million just beating 2007’s Jobs starring Ashton Kutcher which earned $16 million.



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